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Viagra, "Factory"

THE CHALLENGE: Getting men who are otherwise take-charge guys to get up the nerve to speak to their doctor about erectile dysfunction. This campaign helped change men’s behavior regarding how they would initiate that first conversation with their doctor. Soon after this campaign kicked off, Viagra stopped hemorrhaging market share to Cialis and saw a marked uptick in sales.

Project Roles
Copywriter
Company
Pfizer
Skills
Copywriting
Media
Advertising
Project Industries
Health/Pharma