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Cadillac: Fashionably Early

Problem: Cadillac wanted to be seen as a luxury brand in a Emirati market saturated with Ferraris, Lamborghinis, Bugattis and other exotic sounding automobile makers. Solution: Go outside the automobile category altogether by casting the Cadillac ATS-V alongside three of the Middle East’s biggest fashion influencers in a first of its kind high-fashion shoot.

Project Roles
Copywriter, Creative Director
Company
Cadillac
Skills
Conceptual, Copywriting
Media
Advertising, Magazines, Websites
Project Industries
Automotive, Fashion
Cadillac: Fashionably Early
Cadillac: Fashionably Early
Cadillac: Fashionably Early
Cadillac: Fashionably Early