Cadillac: Fashionably Early
Problem: Cadillac wanted to be seen as a luxury brand in a Emirati market saturated with Ferraris, Lamborghinis, Bugattis and other exotic sounding automobile makers.
Solution: Go outside the automobile category altogether by casting the Cadillac ATS-V alongside three of the Middle East’s biggest fashion influencers in a first of its kind high-fashion shoot.
- Project Roles
- Copywriter, Creative Director
- Conceptual, Copywriting
- Advertising, Magazines, Websites
- Project Industries
- Automotive, Fashion