WIth 90 different brands, in an ever-evolving media buying landscape, Time Inc (parent company) sought to unify its brands under one global brand position. On top of that, Time Inc has to convince media buyers that it goes beyond being a publishing company.
We created the platform "Open The Experience". We positioned Time Inc as the company which creates relevant targeted experiences throughout all media channels to best reach all demographics through its 90 different brands. Whoa.
Time Inc launched our platform across various touchpoints - digital, print
and social. Billable hours included casting Zombies, sweaty MMA fighters and analyzing cheese drizzle on a gilded patty.
- Project Roles
- Art Director, Designer, Creative Director, Typographer
- Adobe Illustrator, Adobe InDesign, Adobe Lightroom, Adobe Photoshop, Art Direction, Conceptual, Creative Direction, Design, Integrated, Management of Teams 1-10, Mobile, Motion, New Business, Print, Project Management, Social, Strategy, CGI, Content, Digital, Environmental, Experiential, Film, Humor, Interactive, Lifestyle, Post-Production, Retouching, Storyboarding, Type Design, Visual Development, 6K
- Advertising, Branded Content, Case Study Videos, Events, GIFs, Manifestos, Motion Graphics, Photography, Treatments, UX Designs, Video Installations, Visual Designs, Websites, App Design, Art, Commercials - Video, Concept Art, Environmental Design, Icons, Interactive Installations, Key Art, Magazines, Mood Boards, Pitch Decks, Posters, Presentations, Social Media Content, Storyboards, Typography, Viral Films
- Project Industries
- Advertising, B2B, Lifestyle, Media, Technology, Entertainment, International