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IBM

As IBM evolved its consultant business solutions services, and expanded beyond hardware, they sought to lay the groundwork for influential conversations with CIOs about the value of their voice in the boardroom through a series of publications and discussions. Jared created a creative strategy and accompanying visual language to highlight the inherent individual nature of vision and perspective. By fusing business imagery with Rorschach Test motifs, CIOs and CEOs were drawn into a conversation with IBM leadership about the future.

Project Roles
Creative Director, Designer
Company
Ogilvy
Skills
2D, Art Buying, Art Direction, Conceptual, Content, Creative Direction, Strategy
Media
2D Animations, Advertising, Illustrations
Project Industries
B2B, Hardware, Software, Technology
IBM
IBM
IBM