As IBM evolved its consultant business solutions services, and expanded beyond hardware, they sought to lay the groundwork for influential conversations with CIOs about the value of their voice in the boardroom through a series of publications and discussions.
Jared created a creative strategy and accompanying visual language to highlight the inherent individual nature of vision and perspective. By fusing business imagery with Rorschach Test motifs, CIOs and CEOs were drawn into a conversation with IBM leadership about the future.
- Project Roles
- Creative Director, Designer
- 2D, Art Buying, Art Direction, Conceptual, Content, Creative Direction, Strategy
- 2D Animations, Advertising, Illustrations
- Project Industries
- B2B, Hardware, Software, Technology