As an entrepreneur Weinstein built Known Merchant, a platform to connect local retailers with real time data to make better business decisions. Leading business management, branding, strategy, and product development, Weinstein built Known Merchant as an enterprise software solution and connection point for cloud-based point-of-sale systems.
Applicable to any POS marketplace, Known Merchant first launched in the singular category of wine retail with the mission to build trust with merchants through offering a tool to build better customer relationships.
Guided by the insight that wine is truly about friendship, Weinstein defined Known Merchant to be a warm and friendly brand that removed the intimidation from the POS data category.
As a mobile-first platform, Known Merchant offers an innovative, social-driven product leveraging peer-to-peer recommendations to create a social interaction between merchants and customers, while providing dashboard analytics and insights.
- Project Roles
- Creative Director, Designer, Content Producer
- known merchant
- Creative Direction, Cat Herding, Conceptual, Design, Project Management, Strategy
- Photography, Pitch Decks, Presentations, Products - Digital, Prototypes, Roadmaps, Social Media Content, Websites
- Project Industries
- Lifestyle, Technology