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Samsung Galaxy S7 Retail Videos + UI

Leveraging our research and insights into current Samsung Owners, the Galaxy S7 and S7+ Edge Retail Mode showcases six compelling Samsung Owners to highlight the new features of the phones. Visually, we combined sharp, beautiful videos with dynamic graphic transitions, and used the Samsung Owners to narrate demo and lifestyle videos. I helped develop the video concepts, provided art direction for still photography, and designed the UI for the app based on wireframes from the UX team.

Project Roles
Art Director, Designer
Adobe InDesign, Adobe Photoshop, Art Direction, Design, Digital, Visual Development
App Design, Interactive Videos, Mobile Apps, Photography
Project Industries
Advertising, Retail, Technology
Samsung Galaxy S7 Retail Videos + UI
Samsung Galaxy S7 Retail Videos + UI
Samsung Galaxy S7 Retail Videos + UI