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Aussie Social Campaign

Aussie, a P&G haircare brand, sought to deepen consumer loyalty and engagement socially. To showcase the brand's sassy and energetic personality, a net-saavy, DIY-loving, GIF-culture-creating, feminist-yet-accessible social presence was developed across the brand's official USA Instragram and Pinterest channels. AGENCY: MCGARRYBOWEN ○ Content concepting, art direction, design, photography, content calendars, and GIF & Pin Board production. ○ Social campaign. Instagram posts, Pinterest boards, brand photography, and GIFs.

Project Roles
Art Director, Content Producer, Designer, Illustrator, Photographer, Producer
Company
mcgarrybowen
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe Premiere Pro, Art Direction, Assisting, Children, Comedy, Conceptual, Content, Design, Humor, Keynote, Language: English, Lifestyle, Low Budget, Mobile, Producing, Sports, Visual Development
Media
2D Animations, Advertising, Art, Branded Content, GIFs, Illustrations, Photo Illustrations, Photographs, Photography, Social Media Content, Visual Designs
Project Industries
Advertising, Beauty, Lifestyle
Aussie Social Campaign
Aussie Social Campaign
Aussie Social Campaign
Aussie Social Campaign
Aussie Social Campaign
Aussie Social Campaign
Aussie Social Campaign
Aussie Social Campaign
Aussie Social Campaign