Aussie Social Campaign
Aussie, a P&G haircare brand, sought to deepen consumer loyalty and engagement socially. To showcase the brand's sassy and energetic personality, a net-saavy, DIY-loving, GIF-culture-creating, feminist-yet-accessible social presence was developed across the brand's official USA Instragram and Pinterest channels.
○ Content concepting, art direction, design, photography, content calendars, and GIF & Pin Board production.
○ Social campaign. Instagram posts, Pinterest boards, brand photography, and GIFs.
- Project Roles
- Art Director, Content Producer, Designer, Illustrator, Photographer, Producer
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe Premiere Pro, Art Direction, Assisting, Children, Comedy, Conceptual, Content, Design, Humor, Keynote, Language: English, Lifestyle, Low Budget, Mobile, Producing, Sports, Visual Development
- 2D Animations, Advertising, Art, Branded Content, GIFs, Illustrations, Photo Illustrations, Photographs, Photography, Social Media Content, Visual Designs
- Project Industries
- Advertising, Beauty, Lifestyle