Feral's complete social presence was rebanded and reconcepted from the ground up, anchored by Instagram, Tumblr, and Facebook.
Aspects such as content programming & feature development, visual development such as social brand aestethic, graphic style, and blog design were developed in this comprehensive social push. Copy voice, influencer integration, and content production & management systems were also developed.
After establishing the overall social presence, I lead an integration effort between Feral's Social team and their internship program. Personally oversaw Feral's internship program on a one-to-one basis and offered support and creative direction to interns as they created social content. ○○○○○○ Agency: FERAL ○○○○○○ Creative director & project lead. Feature and content concepting, art direction, copy writing, feature photography, social strategy, visual & copy social brand voice, web design, and content curation. Content production, management, and scheduling. Integration and project lead with Feral's internship program.