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Glennfiddich: The Original Launch

Frankly, this was a dream brief. Glenfiddich asked us to launch not only their new limited edition variant to the US but to also launch their new brand guidelines to the US as well with this campaign. Poetically, to launch the new brand we used The Original, which was the first variant of Glenfiddich to reach these shores in 1963. We created the entire campaign from print, to digital, to the launch event to focus on recreating the 60’s in the frame of their new brand. It all started with an ad.

Project Roles
Art Director
Company
Momentum
Skills
Art Direction, Creative Direction, Design
Media
Advertising, Bad Decisions When I'm Drunk, Events
Project Industries
Beverage
Glennfiddich: The Original Launch
Glennfiddich: The Original Launch