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Alli Responsive Re-Design

I began working on this project during the new business process and continued to develop the site as the lead UX designer after Grey won the new business. The .com is a crucial component of the digital strategy since 46% of trialists visit the site to research and learn before buying. Some considerations were allowing for phasing in future functionalities including a web application, the target demographic is women 40-55, and GSK site design guidelines. We want to not only educate the user prior to purchase, but also ensure compliance to reduce adverse side effects.

Project Roles
UX/IA Designer
Axure, Low / High Fidelity Prototyping, OmniGraffle
Project Industries
Advertising, Health/Pharma
Alli Responsive Re-Design
Alli Responsive Re-Design
Alli Responsive Re-Design