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COVERGIRL BeautyU

I served as the UX lead on this project from the initial pitch of three unique creative concepts for the app to the client to the release of BeautyU in the app store. Working closely with account, strategy, and the creative team, we defined the features and functionality, with a focus on creating not only a fun AR virtual try on experience, but one that would keep her coming back.

Project Roles
UX/IA Designer
Company
Grey
Skills
Low / High Fidelity Prototyping, OmniGraffle, Strategy
Media
Mobile Apps
Project Industries
Advertising, Beauty
COVERGIRL BeautyU
COVERGIRL BeautyU
COVERGIRL BeautyU
COVERGIRL BeautyU