Challenge: Major cities across the world have a high scooter ridership. How do we get people to consider Vespa over other brands such as Honda, Suzuki, and Yamaha etc? Yet cater to an international target... on a slim production budget...
Idea: We focus on the fun of riding a Vespa. It's like a game of pinball - riders zip up, down, across and around their respective city. This campaign highlights the experience and not a predictable beauty shot of a Vespa scooter. We won a Lion at Cannes.
- Project Roles
- Art Director, Designer
- Adobe Illustrator, Adobe Photoshop, Art Direction, Assisting, Conceptual, Creative Direction, Design, Experiential, Lifestyle, Low Budget, Management of Teams 1-10, Mixed Media, Retouching, Traditional / Hand-drawn, Visual Development
- Advertising, Art, Budgets, Character Designs, Concept Art, Environmental Design, Illustrations, Key Art, Lettering, Photography, Set Designs, Treatments, Typography, Visual Designs
- Project Industries
- Advertising, Automotive, International, Lifestyle, Travel/Tourism