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Pedigree: Duke's Transformation

While most pet food brands talk about what their food contains, Pedigree recently changed course, encouraging dog lovers to "See what good food can do." To bring it to life online, we took the brand platform literally, creating a cross-channel web campaign featuring the visual transformation of an abandoned dog, into a happy healthy pet.

Project Roles
Copywriter
Company
BBDO
Skills
Copywriting, Creative Direction
Media
Brand Films
Project Industries
Advertising
Pedigree: Duke's Transformation