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Okay
Heineken "Worlds Apart"

Brief: Bring meaning to the Heineken brand line "Open Your World". Give it meaning, make it memorable, make it stand for something. Idea: A social experiment where strangers are asked "is there more that unites us than divides us".

Project Roles
Art Director, Copywriter
Company
Publicis London
Skills
Art Direction, Copywriting, Creative Direction, Social, Strategy
Media
Social Media Content
Project Industries
Advertising