Heineken "Worlds Apart"
Brief: Bring meaning to the Heineken brand line "Open Your World". Give it meaning, make it memorable, make it stand for something.
Idea: A social experiment where strangers are asked "is there more that unites us than divides us".
- Project Roles
- Art Director, Copywriter
- Publicis London
- Art Direction, Copywriting, Creative Direction, Social, Strategy
- Social Media Content
- Project Industries