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Nationwide Super Bowl Spot

Yes, I am the writer behind the spot that bummed out America during Super Bowl 2015. But it was for a good cause and it got Howard Stern to mention something I did on his show. 'Bababooey!' Nationwide wanted to stage an intervention with America about a serious cause; the number 1 killer of children is preventable accidents in the home. Surely, a call to fight the number one killer of kids deserves the number one audience in the country. And although not a lot of people were happy about the ad at first, it got people talking about the issue on almost every platform and even changed a lot of parents' habits for the better.

Project Roles
Copywriter
Company
Ogilvy
Skills
Copywriting, Filmmaking
Media
Commercials - Broadcast
Project Industries
Advertising