Nationwide Super Bowl Spot

Yes, I am the writer behind the spot that bummed out America during Super Bowl 2015. But it was for a good cause and it got Howard Stern to mention something I did on his show. 'Bababooey!'

Nationwide wanted to stage an intervention with America about a serious cause; the number 1 killer of children is preventable accidents in the home. Surely, a call to fight the number one killer of kids deserves the number one audience in the country.

And although not a lot of people were happy about the ad at first, it got people talking about the issue on almost every platform and even changed a lot of parents' habits for the better.