We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.

Okay
United Nations World Humanitarian Day #ShareHumanity

Sadly, people are more inclined to follow duck-faced selfies than humanitarian stories. As the lead copywriter on the project, I helped create the first ever tool for people to donate their social media to humanitarians for a day. Awards Cannes Lions: Media, Branded Content & Entertainment, Shortlist, 2016 Cannes Lions: Media, Digital & Social Shortlist, 2016 Cannes Lions: Promo and Activation Shortlist, 2016 Effie: Media Innovation, Gold, 2016 Effie: Influencers, Bronze, 2016 Webby Award: Advertising Viral Marketing Honoree, 2016 Webby Award: Social: Public Service & Activism Honoree, 2016 One Show: Direct Interactive, Social Media Finalist, 2016

Project Roles
Copywriter
Company
United Nations
Skills
Conceptual, Copywriting, Digital, Social
Media
Products - Digital, Social Media Content
Project Industries
Advertising
United Nations World Humanitarian Day #ShareHumanity