United Nations World Humanitarian Day #ShareHumanity

Sadly, people are more inclined to follow duck-faced selfies than humanitarian stories. As the lead copywriter on the project, I helped create the first ever tool for people to donate their social media to humanitarians for a day.

Awards

Cannes Lions: Media, Branded Content & Entertainment, Shortlist, 2016
Cannes Lions: Media, Digital & Social Shortlist, 2016
Cannes Lions: Promo and Activation Shortlist, 2016
Effie: Media Innovation, Gold, 2016
Effie: Influencers, Bronze, 2016
Webby Award: Advertising Viral Marketing Honoree, 2016
Webby Award: Social: Public Service & Activism Honoree, 2016
One Show: Direct Interactive, Social Media Finalist, 2016