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Hotness // Nissan Maxima

I was ACD/Art Director on the account and spearheaded this Experiential campaign. Working with creative teams, we conceived, developed, and presented the idea, internally, and to the client. I navigated client revisions, budgets, resistant traditional Media types, rallied agency Creative and Account teams, and briefed production companies. // THE IDEA: The Nissan Maxima is so hot, that it melts everything around it! We created a street scene where the cityscape –parking meters, street lamps, and signs– melt around the car. This street scene was installed in high-traffic locations in NYC and LA –SOHO, East Village, Nolita, Hollywood, Sunset, and Melrose. The Hotness Street Scene was featured in Advertising Age, Creativity, and New York Magazine.

Project Roles
Art Director, Content Producer, Designer, Set Designer, Creative Director
Company
The True Agency
Skills
3D, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Broadcast, Cinematography, Conceptual, Content, Creative Direction, Design, Entertainment, Environmental, Environments, Experiential, Fabrication, Humor, Integrated, Interaction, Location, Management of Teams 1-10, Metal Work, Mixed Media, Outdoor, Print, Sculpting, Social, Strategy, Street, Technology, Traditional / Hand-drawn, Visual Development
Media
Advertising, Art, Branded Content, Budgets, Environmental Design, Events, Interactive Installations, Mood Boards, Pitch Decks, Presentations, Prototypes, Sculptures, Set Designs, Social Media Content, Street Art, Visual Designs
Project Industries
Advertising, Automotive, Entertainment, Lifestyle, Media
Hotness // Nissan Maxima
Hotness // Nissan Maxima
Hotness // Nissan Maxima
Hotness // Nissan Maxima
Hotness // Nissan Maxima
Hotness // Nissan Maxima
Hotness // Nissan Maxima