Hotness // Nissan Maxima
I was ACD/Art Director on the account and spearheaded this Experiential campaign. Working with creative teams, we conceived, developed, and presented the idea, internally, and to the client. I navigated client revisions, budgets, resistant traditional Media types, rallied agency Creative and Account teams, and briefed production companies. //
THE IDEA: The Nissan Maxima is so hot, that it melts everything around it!
We created a street scene where the cityscape –parking meters, street lamps, and signs– melt around the car. This street scene was installed in high-traffic locations in NYC and LA –SOHO, East Village, Nolita, Hollywood, Sunset, and Melrose.
The Hotness Street Scene was featured in Advertising Age, Creativity, and New York Magazine.