World of Beer's Drink It Interns

To help share World of Beer’s belief that beer and travel go hand in hand, we invited craft beer lovers from all over the globe to apply for the most epic summer internship ever. The campaign, consisting of one simple call for a job opening, garnered over $5.6MM in earned media, a 2200% increase in World of Beer franchise requests, and was talked about by newscasts and publications all over the world. Who knew people would be interested in making a career out of drinking beer?