Sierra Mist Rebrand
We collaborated with PepsiCo to introduce a reformulated Sierra Mist to the world. With the idea that Sierra Mist is so much more than just lemon/lime, we created a multi-faceted campaign that included artist collaborations, public art stunts, original film content, print ads, and, well, more. I was the copywriter on the account. Here's a taste.
- Project Roles
- Sierra Mist
- Conceptual, Content, Copywriting
- Advertising, Events, Manifestos, Social Media Content
- Project Industries