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Sierra Mist Rebrand

We collaborated with PepsiCo to introduce a reformulated Sierra Mist to the world. With the idea that Sierra Mist is so much more than just lemon/lime, we created a multi-faceted campaign that included artist collaborations, public art stunts, original film content, print ads, and, well, more. I was the copywriter on the account. Here's a taste.

Project Roles
Copywriter
Company
Sierra Mist
Skills
Conceptual, Content, Copywriting
Media
Advertising, Events, Manifestos, Social Media Content
Project Industries
Beverage
Sierra Mist Rebrand
Sierra Mist Rebrand
Sierra Mist Rebrand
Sierra Mist Rebrand
Sierra Mist Rebrand