We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.

Okay
Verizon FiOS launch and campaign

After years help Verizon become the top wireless network in the country, I got to help them launch FiOS, their TV and Internet service. It was a fun challenge to be there from the very beginning on a huge new product. And while I wasn't the original creator of the "FiOS Guy/Cable Guy" campaign, I very much enjoyed jumping in and working with great people like David Shane.

Project Roles
Copywriter
Company
McCann
Skills
Comedy, Commercial, Conceptual, Content, Copywriting, Digital, Humor, Integrated, Live Action, Low Budget, Management of Teams 1-10, Outdoor, Print, Radio, Retail, Scripting, Sports, TV
Media
Advertising, Commercials - Broadcast, Commercials - Radio
Project Industries
Entertainment, Technology
Verizon FiOS launch and campaign
Collaborators