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Verizon FiOS launch and campaign

After years help Verizon become the top wireless network in the country, I got to help them launch FiOS, their TV and Internet service. It was a fun challenge to be there from the very beginning on a huge new product. And while I wasn't the original creator of the "FiOS Guy/Cable Guy" campaign, I very much enjoyed jumping in and working with great people like David Shane.

Project Roles
Comedy, Commercial, Conceptual, Content, Copywriting, Digital, Humor, Integrated, Live Action, Low Budget, Management of Teams 1-10, Outdoor, Print, Radio, Retail, Scripting, Sports, TV
Advertising, Commercials - Broadcast, Commercials - Radio
Project Industries
Entertainment, Technology
Verizon FiOS launch and campaign