Verizon FiOS launch and campaign
After years help Verizon become the top wireless network in the country, I got to help them launch FiOS, their TV and Internet service. It was a fun challenge to be there from the very beginning on a huge new product. And while I wasn't the original creator of the "FiOS Guy/Cable Guy" campaign, I very much enjoyed jumping in and working with great people like David Shane.
- Project Roles
- Comedy, Commercial, Conceptual, Content, Copywriting, Digital, Humor, Integrated, Live Action, Low Budget, Management of Teams 1-10, Outdoor, Print, Radio, Retail, Scripting, Sports, TV
- Advertising, Commercials - Broadcast, Commercials - Radio
- Project Industries
- Entertainment, Technology