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Wendy's "Red" Campaign

The brand had no real singular voice after the passing of the iconic Dave Thomas. I joined the Wendy's team just as they were about to establish "Red," their most effective advertising campaign in years. I was one of the lead writers on the campaign for 4 years and helped establish the character and her voice in TV, Radio, and online. I was also able to help launch new print and out-of-home campaigns as well. I worked closely with agency strategists, account people, client brand managers, and even the CMO on occasion.

Project Roles
Copywriter
Company
Publicis
Skills
Comedy, Commercial, Copywriting, Food, Live Action, Outdoor, Print, Radio, Scripting, Strategy, TV
Media
Advertising, Commercials - Broadcast, Commercials - Radio, Commercials - Video
Project Industries
Restaurant
Wendy's "Red" Campaign
Collaborators