Wendy's "Red" Campaign
The brand had no real singular voice after the passing of the iconic Dave Thomas. I joined the Wendy's team just as they were about to establish "Red," their most effective advertising campaign in years. I was one of the lead writers on the campaign for 4 years and helped establish the character and her voice in TV, Radio, and online. I was also able to help launch new print and out-of-home campaigns as well. I worked closely with agency strategists, account people, client brand managers, and even the CMO on occasion.
- Project Roles
- Comedy, Commercial, Copywriting, Food, Live Action, Outdoor, Print, Radio, Scripting, Strategy, TV
- Advertising, Commercials - Broadcast, Commercials - Radio, Commercials - Video
- Project Industries