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NAPA Auto Parts "Can of Know How"

After years of living off a familiar jingle, the client wanted to shake up their brand up and give it a little more 'guts.' My partner and I were asked to help give the assignment some fresh blood, and we came up with a re-branding campaign that repositioned NAPA as THE place for automotive products AND expertise. The Can of Know How became synonymous with the brand and was featured on TV, print, t-shirts, key chains, in-store, online, and just about anywhere else NAPA connected to consumers.

Project Roles
Publicis Kaplan Thaler
Comedy, Commercial, Conceptual, Copywriting, Humor, Integrated, Print, Scripting, Sports, TV
Advertising, Commercials - Broadcast
Project Industries
NAPA Auto Parts "Can of Know How"