For over a hundred years, Coke has been a symbol of togetherness, good times and the promise of a better tomorrow. In a world where there is too much negativity Coke is happiness in a bottle. We created a global platform that invites people to Open Happiness and positions Coca-Cola as the refreshing antidote to modern day woes. The success of Happiness Factory helped Coca-Cola develop an influential worldwide brand platform that easily adapted across all markets.