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Mtn. Dew - The Courtside Project

Our studio, Burn & Broad worked with Mountain Dew to develop their graphic voice and build the visual identity for "The Courtside Project" Campaign. The branding sysyem included a logo mark, patterns, icons, typography, illustrations and animations. Using these systems, we design advertising campaigns, social media content and promotional materials creating flexibility across all media, while always unified in a focused visual language.

Project Roles
Creative Director
Company
Mountain Dew
Skills
Adobe Illustrator, Adobe Photoshop, After Effects
Media
2D Animations, Brand Guidelines, Illustrations, Photography, Typography
Project Industries
Beverage, Sports
Mtn. Dew - The Courtside Project
Mtn. Dew - The Courtside Project
Mtn. Dew - The Courtside Project
Mtn. Dew - The Courtside Project
Mtn. Dew - The Courtside Project
Mtn. Dew - The Courtside Project