Mtn. Dew - The Courtside Project

Our studio, Burn & Broad worked with Mountain Dew to develop their graphic voice and build the visual identity for "The Courtside Project" Campaign. The branding sysyem included a logo mark, patterns, icons, typography, illustrations and animations. Using these systems, we design advertising campaigns, social media content and promotional materials creating flexibility across all media, while always unified in a focused visual language.