Before the 2017 Jose Cuervo campaign of "Tomorrow's Overrated" was released, we wanted to begin to tease the idea. Enter Juan Pablo: a man with a motorcycle, a bottle of Cuervo, and a craving for adventure. We sent him on a variety of activities throughout his route, from finding random locals to learn from in fields of agave, to paddle boarding with sharks in the gulf - all #WithCuervoTho. We documented his adventures via various social posts.
In addition to this Cuervo Adventure, we also worked on various Cuervo social posts, including images, animations, and cinemagraphs.
AD: Lindsay Iversen
CW: Rob Liggins
- Project Roles
- Art Director
- Jose Cuervo
- Adobe Illustrator, Adobe Photoshop, Adobe Premiere Pro, After Effects, Design, Studio
- Advertising, Photography, Social Media Content
- Project Industries