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Navistar International

Once a leader in the industry, International was faced with the challenge of staying relevant in customers' minds. We set out to reinvigorate the brand by launching an all-new engine, the A26, as well as a revamping the digital experience — touting the new, more efficient lineup and more importantly, the new company. We delivered a digital media strategy, ad creative and a responsive website to create a seamless product experience. We wanted to drive product awareness, so we devised a unique product page with additional functionality showcasing the A26 engine and its features while calling attention to the launch. The new A26 page also gives users the option to tour the engine, personalize and build their own truck, schedule a test drive, and purchase warranty on the spot.

Project Roles
UI Designer, UX/IA Designer
Company
VML
Skills
Adobe Illustrator, Adobe Photoshop, Sketch
Media
Mobile Apps, Products - Digital
Project Industries
Advertising
Navistar International
Navistar International