Sweet Tooth Pediatric Dentistry brand design
Dr. Erica Pitera, a pediatric dentist in Connecticut, reached out to me to rebrand for her new dentist practice. She was in the process of taking over a dental office and it needed a new brand. The practice had been around for 30 years and was originally named after the previous dentist. Erica decided to rename the practice to Sweet Tooth Pediatric Dentistry, since kids are sweet. The sweetest part of her story was that she had been a patient there when she was little. The most important thing to Erica was that she wanted to make sure that the brand didn’t market kids eating lots of sweets, but wanted to be known as the place where sweet kids and healthy teeth are their speciality.
- Project Roles
- Creative Director, Designer
- Sweet Tooth Pediatric Dentistry
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Creative Direction, Design
- Illustrations, Logos, Mood Boards
- Project Industries