(2012-2017) Established and scaled the global brand on digital marketing channels. Creative lead for digital advertising, e-commerce, multiple website properties, product launches, CRM, and promotions.
Working directly with business stakeholders my team created the web presence and crafted brands within the GoPro brand for most internal departments.
Creation, evolution, and iteration of shop.gopro.com from WordPress to Demandware over a five year period. With annual sales over $200 million I lead the digital team through two redesigns, partnered with the e-commerce team iterating the shopping cart, checkout, and adding dozens of new features like product zoom, shipment tracking, and live chat. My team successfully launched dozens of new products that lead to year over year profitable sales and campaigns. My team also supported the GoPro website in China and marketing initiatives on Weibo, Todou, TMall, and JD which resulted in thousands of delivered assets for simultaneous and staggered global launches.