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Malia Mills Sample Sale

As a once-a-year event, the Malia Mills Sample Sale is something shoppers look forward to all year round. With both a physical (in-store) and digital (online) sample sale to account for, it was important for shoppers to learn about the sales in a timely and concise manner. Something that past sample sales lacked was consistent branding and a consistent marketing strategy. To remedy this problem, I created the branding and styling for the 2016 sample sale. I created print posters, flyers, hats, and t-shirts for the physical sale and homepage banners, Facebook ads, email newsletter campaigns, and social media posts for the digital sale. For the digital sale specifically, I implemented an overtaking of the homepage, created graphics, and set up the sample sale section on the site to easily distinguish the sample sale merchandise and allow users to sort through their sale options.

Project Roles
Art Director, Creative Director, Designer
Skills
Adobe Lightroom, Adobe Photoshop, E-Commerce, Social, Strategy
Media
E-commerce Platforms, UX Designs, Visual Designs
Project Industries
Fashion
Malia Mills Sample Sale