Nike Direct Response
Nike wanted a single interactive ad that would let users shop the entire Nike Women’s winter catalogue. The resulting rich-media ad was so successful (generating 4X in revenue what it cost to produce) that the idea was extended into a video that ran on Nike.com’s homepage, plus a retail version that aired in every NikeStore and NikeTown around the world.
Other projects included direct response for Nike initiatives and World Cup.
- Project Roles
- Art Director
- Art Direction, Conceptual, Interactive, Motion
- UI Design, UX Designs, Visual Designs
- Project Industries
- Advertising, Fashion, Lifestyle, Sports