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Nike Direct Response

Nike wanted a single interactive ad that would let users shop the entire Nike Women’s winter catalogue. The resulting rich-media ad was so successful (generating 4X in revenue what it cost to produce) that the idea was extended into a video that ran on Nike.com’s homepage, plus a retail version that aired in every NikeStore and NikeTown around the world. Other projects included direct response for Nike initiatives and World Cup.

Project Roles
Art Director
Company
Agency.com
Skills
Art Direction, Conceptual, Interactive, Motion
Media
UI Design, UX Designs, Visual Designs
Project Industries
Advertising, Fashion, Lifestyle, Sports
Nike Direct Response
Nike Direct Response
Nike Direct Response