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Humane Society: Where Do Puppies Come From?

We asked kids a simple question: Where do puppies come from? The answer turned out to be more complicated than you would expect. The truth is, 9 out of 10 dogs come from puppy mills: breeders who treat dogs like products and where conditions are overcrowded, unsanitary and cruel.

Project Roles
Copywriter, Creative Director
The Humane Society
Children, Conceptual, Copywriting, Creative Direction
Branded Content
Project Industries