adidas Originals: Gazelle Relaunch
Bespoke branded content for the relaunch of the iconic Gazelle silhouette for adidas Originals' global Instagram feed @adidasoriginals and local markets.
The Gazelle is an iconic shoe in adidas Originals' brand heritage. In order to relaunch the shoe for FW16, the brand aimed to tell the story of Gazelle's past through mediums of the present in order to simultaneously be representative of both. Additionally, the Gazelle embodies the fusion of art, music, and style. For the project, I took on full ownership as art director and lead graphic designer.
- Project Roles
- Art Director, Designer
- The 88
- Adobe Photoshop
- 2D Animations, Branded Content
- Project Industries
- Advertising, Fashion, Media