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adidas Originals: Gazelle Relaunch

Bespoke branded content for the relaunch of the iconic Gazelle silhouette for adidas Originals' global Instagram feed @adidasoriginals and local markets. The Gazelle is an iconic shoe in adidas Originals' brand heritage. In order to relaunch the shoe for FW16, the brand aimed to tell the story of Gazelle's past through mediums of the present in order to simultaneously be representative of both. Additionally, the Gazelle embodies the fusion of art, music, and style. For the project, I took on full ownership as art director and lead graphic designer.

Project Roles
Art Director, Designer
Company
The 88
Skills
Adobe Photoshop
Media
2D Animations, Branded Content
Project Industries
Advertising, Fashion, Media
adidas Originals: Gazelle Relaunch
adidas Originals: Gazelle Relaunch
adidas Originals: Gazelle Relaunch
adidas Originals: Gazelle Relaunch
adidas Originals: Gazelle Relaunch
adidas Originals: Gazelle Relaunch
adidas Originals: Gazelle Relaunch
adidas Originals: Gazelle Relaunch
adidas Originals: Gazelle Relaunch
adidas Originals: Gazelle Relaunch