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Dignity Health - Heartbeat Symphony

An integrated campaign designed to create a never-ending piece of music composed from human heartbeats. The public can upload their heartbeat through desktop and mobile devices. They are assigned an instrument that matches their heart rate and are placed into the symphony. It reminds people their heart is the most important instrument and to share their musical heartbeat during Heart Health month.

Project Roles
Copywriter, Art Director
Dignity Health
Adobe InDesign, Adobe Photoshop, Art Direction, Broadcast, Commercial, Content, Copywriting, Experiential, Integrated, Interactive, Music, Post-Production, Radio, Scripting, Strategy, Conceptual
Project Industries
Advertising, Health/Pharma