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Cadillac: We are Pioneers

Launched during the Oscars, Cadillac's Dare Greatly campaign set a new bold tone for the brand as an innovator, trailblazer and pioneer. The fully integrated campaign stretched across television, a website and all of their social channels.

Project Roles
Creative Director
Company
Cadillac
Skills
Copywriting, Wrangling - Creatives, Creative Direction
Media
Commercials - Broadcast
Project Industries
Automotive