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UNIQLO

Launching a global icon into Australian market. Our key objective was to educate consumers about their unique LifeWear philosophy by adapting it to our Australian lifestyle, while maintaining the essence of the global brand. We carefully selected and secured inspiring Sydneysiders as brand ambassadors based on a specific criteria that demonstrated the essence of Sydney and communicated the brand values of UNIQLO’s LifeWear philosophy. Campaign Concept – Brand Activations – Ambassador Casting – Communications Collateral Design Agency: Paper Stone Scissors Creative Directors: Emily Woolett & Sam Austin

Project Roles
Art Director, Designer
Company
UNIQLO
Skills
6K, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Conceptual, Content, Editing, Print, Storyboarding, Strategy
Media
Branded Content, Commercials - Video, Social Media Content
Project Industries
Advertising, Fashion, Retail
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