We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.

Okay
Smith & Forge launch

Miller Coors wanted to launch a cider brand in a pretty packed category. Our task was to make guys feel ok about drinking cider in a bar. By educating guys about cider's manly past (and casting some very large, loud actors), we succeeded.

Project Roles
Copywriter, Creative Director
Company
Miller Coors
Skills
Copywriting, Creative Direction
Media
Advertising
Project Industries
Beer
Smith & Forge launch