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GE Investor Relations website

Designed an interactive hub for all GE Investor Communications. Launching a new brand and building a compelling story for an industrial thought leader taught me the value of collaborating across multiple departments—both creative and account. Through my comprehensive approach, I worked to understand all GE business segments, stay up to date on the evolution of their new brand identity and lay the groundwork for not only the investor hub but also three future web communications projects. The deeply connected teams met frequently to discuss and solve the intricacies of the new brand and how it affected the designs—often depending on me to pioneer aspects of the brand standards. Ultimately, the launch was a huge success and integrated multiple investor communications into one holistic experience, which in turn helped gain new business for Addison.

Project Roles
Art Director, Designer, Illustrator, UX/IA Designer
General Electric
Adobe Illustrator, Adobe Photoshop, Art Direction, Content Management, CSS, Design, Interactive, Mobile, Sketch
Project Industries
GE Investor Relations website
GE Investor Relations website