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Ulta Beauty - Joy to the Girl

Ulta Beauty went on a mission to see how far women could joy it forward during the 2016 holiday season. We created boxes based on the holiday looks, and left the power in the hands of beauty influencers. What was left was over 600 surprised women between hundreds of thousands of miles, big hair, bright shadows, and lots of shared beauty - inside and out.

Project Roles
Art Director
Art Direction, Conceptual, Design, Digital
Mobile Apps, Packaging, Social Media Content, Websites
Project Industries
Ulta Beauty - Joy to the Girl