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1800 Tequila: Just Refined Enough

1800 is a sophisticated, refined tequila born out of the brutality of the desert. It’s smooth but rough. Sophisticated, but there’s still an edge. Refined, but just barely. This spot launched the new positioning for the brand.

Project Roles
Art Director, Creative Director
Art Direction
Commercials - Broadcast
1800 Tequila: Just Refined Enough