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DSW Integrated Campaign including TV, Print, Press Release & Package Design

DSW was a new business model, offering shoes on the rack, in a warehouse setting. We were tasked with bringing them into retail world with humor and interest. After all, for women, the experience of buying shoes is primal and emotional. We worked with them from the inception of their newly-created, publically-held brand, DSW Shoes. We were tasked with designing their shopping bags, press release, and even creating private-label brands for them. Katie & Kelly, being one of their best selling brands, with over 250 styles of shoes, bags, and clothing and accessories. Today, DSW's is one of the leading shoe stores in the U.S.

Project Roles
Art Director, Creative Director
Company
Cliff Freeman & Partners
Skills
Commercial, Conceptual, Creative Direction, Humor, Live Action, Management of Teams 1-10, Music, Outdoor, Post-Production, Strategy
Media
Advertising
Project Industries
Advertising
DSW Integrated Campaign including TV, Print, Press Release & Package Design
DSW Integrated Campaign including TV, Print, Press Release & Package Design
DSW Integrated Campaign including TV, Print, Press Release & Package Design
DSW Integrated Campaign including TV, Print, Press Release & Package Design
Collaborators