Papa John's Garlic Gallon
On April Fools, we created the Garlic Gallon. We posted this video organically with no paid media and sent a few jugs of the sauce to some publications. We ended up with 9 unique articles, over 278 million impressions, and 22K social shares, in addition to inclusion on Food & Wine’s Instagram story (1.9 million followers). The video was also added to both Adweeks & Buzzfeeds best brand April Fools pranks, and Campaignlive.com reported that it was one of the most shared posts on Facebook that week.
- Project Roles
- Art Director, Copywriter
- Papa John's
- Art Direction, Conceptual, Content, Copywriting
- Commercials - Video, Products - Physical
- Project Industries