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Papa John's Garlic Gallon

On April Fools, we created the Garlic Gallon. We posted this video organically with no paid media and sent a few jugs of the sauce to some publications. We ended up with 9 unique articles, over 278 million impressions, and 22K social shares, in addition to inclusion on Food & Wine’s Instagram story (1.9 million followers). The video was also added to both Adweeks & Buzzfeeds best brand April Fools pranks, and Campaignlive.com reported that it was one of the most shared posts on Facebook that week.

Project Roles
Art Director, Copywriter
Company
Papa John's
Skills
Art Direction, Conceptual, Content, Copywriting
Media
Commercials - Video, Products - Physical
Project Industries
Advertising
Papa John's Garlic Gallon