Aaras Creations | Brand Identity and Collaterals
Aaras Creations is a joint venture by two girls who make hand painted traditional Indian decorative products. I created a decorative yet simplified logo derived from the paisley motif. The client was super happy with the outcome as it depicts tradition and appeals to contemporary Indian community as a respectful brand. As client did not have a budget for fancy expensive packaging, I came up with a very low budget packaging solution with colorful wrapping papers and typography patterns which complemented their unique hand-made products.
- Project Roles
- Art Director, Designer, Creative Director, Illustrator, Letterer, Type Designer
- Aaras Creations
- Adobe Illustrator, Adobe InDesign, Adobe Lightroom, Adobe Photoshop, Design, Print, APC, Conceptual, Sketch, Trace Paper, Traditional / Hand-drawn, Vector
- Illustrations, Lettering, Logos, Packaging, Posters, Typography, Mood Boards, Patterns, Brand Guidelines
- Project Industries