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Aaras Creations | Brand Identity and Collaterals

Aaras Creations is a joint venture by two girls who make hand painted traditional Indian decorative products. I created a decorative yet simplified logo derived from the paisley motif. The client was super happy with the outcome as it depicts tradition and appeals to contemporary Indian community as a respectful brand. As client did not have a budget for fancy expensive packaging, I came up with a very low budget packaging solution with colorful wrapping papers and typography patterns which complemented their unique hand-made products.

Project Roles
Art Director, Designer, Creative Director, Illustrator, Letterer, Type Designer
Company
Aaras Creations
Skills
Adobe Illustrator, Adobe InDesign, Adobe Lightroom, Adobe Photoshop, Design, Print, APC, Conceptual, Sketch, Trace Paper, Traditional / Hand-drawn, Vector
Media
Illustrations, Lettering, Logos, Packaging, Posters, Typography, Mood Boards, Patterns, Brand Guidelines
Project Industries
Lifestyle
Aaras Creations | Brand Identity and Collaterals
Aaras Creations | Brand Identity and Collaterals
Aaras Creations | Brand Identity and Collaterals
Aaras Creations | Brand Identity and Collaterals
Aaras Creations | Brand Identity and Collaterals
Aaras Creations | Brand Identity and Collaterals
Aaras Creations | Brand Identity and Collaterals
Aaras Creations | Brand Identity and Collaterals
Aaras Creations | Brand Identity and Collaterals
Aaras Creations | Brand Identity and Collaterals
Aaras Creations | Brand Identity and Collaterals
Aaras Creations | Brand Identity and Collaterals