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100%You

This thesis project is a culmination of one and a half year of extensive research, design thinking and problem solving on a topic addressing the beauty standards in modern Asia. Reason: The standard of beauty is changing the face of Eastern Asia. Literally. The Western idea of what is beautiful has infiltrated Asian culture and influenced how women view themselves, making them feel unworthy, unlovable, and ugly. Vision: To challenge standardized beauty norms portrayed by the media by letting people experience the result of extreme cosmetic surgery and allowing them to appreciate the uniqueness in their natural features. Mission: To get young Asian women to change their perception of beauty by disregarding the monotony of the societal standards of beauty dictated by the media and get them to appreciate their unique and natural selves. We Believe: You are strong, confident and filled with love. You are forever a work in progress but confident in your own skin. You take a stand for loving yourself and loving others. You bring out the best in people and genuinely care. You lift people up and inspire others to do the same. You celebrate the women in your life and appreciate their beauty. You share your love and give back to the community. You’re leaving this world better than you found it. You’re brave enough to be vulnerable. You speak honestly so you can be seen for who you truly are. You are unique. You are 100%YOU.

Project Roles
Designer
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, After Effects, Art Direction, Content, User Behavior Research
Media
Events, Infographics, Manifestos, Mobile Apps, Photography, Social Media Content, UI Design, Visual Designs, Websites
Project Industries
Beauty, Fashion, Lifestyle, Media
100%You
Collaborators