The Arch project was taken as an opportunity to create modern yet traditional styles in a typeface. To me, India is in a transitional stage and a perfect example of a culture in the modern era with traditional roots. I molded this project keeping in mind contemporary Indian fashion, which is as glamorous as European styles with Indian elegance. My research started with finding the roots of modernism and traditionalism. I saw the combination of both, modern and traditional characteristics in Mughal Arches. E.g. - High Contrast, Geometric pattern, Classic and Royal. And it became my inspiration! Arch is a display typeface, which could appeal across all borders in the fashion industry. It is also suitable for jewelry brands, wedding invitations, certificates and more.
- Project Roles
- Designer, Illustrator, Letterer, Type Designer, Typographer
- Personal Project
- 2D, Adobe Illustrator, Adobe Photoshop, Conceptual, Design, Design Pattern Research, Print, Trace Paper, Type Design, Vector, Lifestyle, Multi-cultural, Sketch, Traditional / Hand-drawn
- Patterns, Personal Project, Typography, Mood Boards
- Project Industries
- Entertainment, Fashion, International, Lifestyle, Beauty