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Typeface Arch

The Arch project was taken as an opportunity to create modern yet traditional styles in a typeface. To me, India is in a transitional stage and a perfect example of a culture in the modern era with traditional roots. I molded this project keeping in mind contemporary Indian fashion, which is as glamorous as European styles with Indian elegance. My research started with finding the roots of modernism and traditionalism. I saw the combination of both, modern and traditional characteristics in Mughal Arches. E.g. - High Contrast, Geometric pattern, Classic and Royal. And it became my inspiration! Arch is a display typeface, which could appeal across all borders in the fashion industry. It is also suitable for jewelry brands, wedding invitations, certificates and more.

Project Roles
Designer, Illustrator, Letterer, Type Designer, Typographer
Company
Personal Project
Skills
2D, Adobe Illustrator, Adobe Photoshop, Conceptual, Design, Design Pattern Research, Print, Trace Paper, Type Design, Vector, Lifestyle, Multi-cultural, Sketch, Traditional / Hand-drawn
Media
Patterns, Personal Project, Typography, Mood Boards
Project Industries
Entertainment, Fashion, International, Lifestyle, Beauty
Typeface Arch
Typeface Arch
Typeface Arch
Typeface Arch
Typeface Arch
Typeface Arch
Typeface Arch
Typeface Arch
Typeface Arch