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Bacardi

Bats are cool. Bat facts are even cooler. We employed a specialized camera used in science applications to get a close up of the embossed bat logo on the bottle while still maintaining a depth of field. The headlines come from bat facts I found in a book. Unlike most liquor ads, the headlines actually add to the effectiveness of the ads. This is not my most recent work. In fact, it was done in the 90's. What is significant about that is (a) it still holds up and (b) it was the first time Bacardi considered using bats in their marketing to young nighttime drinkers. (They used island scenes before that.) My secret claim to fame. Ha!

Project Roles
Art Director, Copywriter, Creative Director
Company
Bacardi
Skills
Design, User Behavior Research
Media
Magazines, Manifestos, Mood Boards, Presentations, Visual Designs
Project Industries
Advertising
Bacardi
Bacardi
Bacardi
Bacardi
Bacardi
Bacardi