Sweets is the leading resource for building product information for architects. Building product manufacturers which list in Sweets—our customers, obsess over their relationships with senior architects who hold great sway over their fortunes. We helped them to communicate effectively by marketing Sweets in a way that spoke to architects on their own terms in a specific language they understand. We knew, for example, that senior architects, value peer architect assurance above all other sources when specifying products so with the help of architectural magazine editors, we extracted detailed building product information on high-profile, award-winning projects featured in the publications. We then developed highly visual online video and print ads that layered specific product information available at Sweets.com on top of photography and illustrations of the projects. At Architectural Record's advertising excellence awards, our campaign was chosen as their favorite ads of the year.
- Project Roles
- Creative Director
- 3D, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, After Effects, Art Buying, Art Direction, AutoCAD, CGI, Creative Direction, Editing, Maya, Post-Production, Print, VFX