McDonald's – Gift-fest Holiday Campaign

Highlight The Aspirational Side Of The Holiday Season. Creative responds to precise strategic objectives Generated concepts that made people think differently on “what is suddenly possible”. Aspired them to engage in the sweepstakes. Created strategic social media campaign that supports the overall “Everything’s Possible” campaign. We’ve focused on whom you would give to if you could, more than on the what you would give to them. Building a relationship with our consumers by encouraging them to interact with us through social participation.